Resellers

Resellers are individuals or businesses that purchase goods or services from a manufacturer, wholesaler, or other supplier and then sell them to consumers or other businesses for a profit. They act as intermediaries in the supply chain, often providing added value through marketing, distribution, or specialized knowledge. The success of resellers often depends on their ability to identify profitable products, manage inventory effectively, and provide excellent customer service. They play a crucial role in making goods and services accessible to a wider audience.

Resellers meaning with examples

• E-commerce platforms are home to countless resellers offering a diverse range of products. From electronics to clothing, these individuals and businesses leverage the marketplace's reach to connect with customers globally. Their success depends on competitive pricing, reliable shipping, and efficient customer service.
• The art gallery functions as a **reseller** of paintings and sculptures. It buys artwork from artists or collectors, then sets prices to include the cost of acquiring and storing the items, its operational expenses, and profit. The gallery's expertise helps showcase the artwork to buyers.
• A local computer store is a **reseller** of various tech brands. They buy computers, accessories, and software from distributors and then sell them to customers, often providing technical support and installation services. These stores often bundle products for increased sales.
• Companies employ distributors, who are also resellers, to sell their products internationally. This is to avoid creating and managing offices overseas. Distributors' ability to work well with foreign businesses is very useful for sales.