Retailer-neglecting
Describing practices, strategies, or systems that prioritize direct customer interaction and sales channels over the established relationships and sales networks offered by traditional retail partners. It often involves a company shifting its focus towards its own online store, direct-to-consumer sales, or exclusive partnerships, potentially at the expense of support, incentives, or fair treatment for retailers who sell their products. This approach can be driven by a desire for greater profit margins, control over brand experience, or access to consumer data.
Retailer-neglecting meaning with examples
- The brand's retailer-neglecting strategy, favoring its online platform, caused friction with long-standing distributors. Retailers found their margins squeezed as customers compared prices online and bought directly. The move prioritized short-term profits over the established channel relationships, leading to boycotts and reduced shelf space.
- Following the acquisition, the company implemented retailer-neglecting policies, offering aggressive discounts only through their website. Smaller brick-and-mortar stores, unable to match these prices, struggled to compete. This decision risked alienating those very partners responsible for building early brand recognition.
- The new marketing campaign clearly exhibited retailer-neglecting tactics, showcasing product features with links solely to the manufacturer's site. The company seemed disinterested in rewarding sales efforts by retailers, creating a frustrating situation. This move had a ripple effect on the product placement in the stores.
- Despite initially relying on a vast network of independent stores, the company gradually adopted retailer-neglecting practices, channeling its advertising dollars exclusively to its own e-commerce storefront. The retailers, left to promote their products, were in the lurch with no added incentives. This created an erosion of trust and reduced shelf space for their products.
Retailer-neglecting Synonyms
channel-ignoring
direct-to-consumer focused
distribution-circumventing
partner-averse
wholesale-avoiding
Retailer-neglecting Antonyms
channel-friendly
distribution-focused
partner-centric
retailer-supportive
wholesale-embracing