Rights-managed

Rights-managed (RM) refers to a licensing model for creative assets, typically images, videos, or music, where the usage rights are explicitly defined and controlled by the copyright holder. Unlike royalty-free (RF) licensing, RM licenses specify permitted uses (e.g., print runs, territories, duration) and associated fees. The cost is determined by the intended use, offering flexibility but potentially higher expenses depending on the scope. Licenses are usually purchased on a per-project basis and renewed as the project extends or modifies.

Rights-managed meaning with examples

• The marketing team decided to use a rights-managed image for their upcoming campaign. After carefully reviewing their needs, they purchased a license that allowed use in print advertisements, online banners, and social media posts, specifying the duration and geographic reach of the campaign. This allowed them to negotiate terms tailored to their budget.
• A film production company chose rights-managed music for a movie soundtrack. They paid a license fee for specific usage, including theatrical release, broadcast rights, and streaming. The fees were determined by audience reach and the duration of the film's availability. It was cost-effective, allowing creative use within the allowed scope.
• An editor sourced rights-managed footage for a documentary. The license covered use within a specific program and for defined broadcast territories and rights. They negotiated favorable pricing for educational usage. Later, they expanded its use and had to renew the license with additional fees, showcasing the flexible nature of RM licensing.
• A magazine's editorial team selected a rights-managed photo for their cover. They paid a fee for the print circulation and online publication, carefully following the conditions to maintain the usage rights, and renewed it to include reprints. The careful definition of rights ensured legal compliance for different print editions.
• A game developer acquired rights-managed assets like character animations. The licensing agreement outlined usage restrictions related to the type of game, platform, and sales expectations. When developing for different platforms, they required an additional license, which would require an addition payment, due to these platform specifications.