Roto

In the context of film, printing, or industry, 'roto' is often a shortened form, particularly of "rotogravure." This technique is a type of intaglio printing process, that involves etching an image onto a copper cylinder. The cylinder is then inked and pressed onto the paper or other material to transfer the image. Often, the term also can refer to any other equipment or operation in a related industrial process. roto technology has many applications from magazine printing to manufacturing of large-scale products. The quality of roto prints is exceptional in terms of detail and tonality and is characterized by its smooth, continuous tones.

Roto meaning with examples

• The art director specifically chose rotogravure printing (roto) for the luxury magazine spread due to the high-quality photographic reproduction achievable. The process allowed for the subtle gradients and details of the photography to stand out effectively. The client expected the best results with the best available technology.
• The factory used a specialized roto machine to apply a durable coating to the plastic pipes, resulting in greater resistance to the elements. The roto system's automated features provided a cost-effective way of applying the coating. The machine was incredibly versatile, capable of handling a wide variety of materials.
• During the art class, the teacher instructed the students on how to experiment with a roto process to create unique prints by carving designs onto blocks and transferring them to paper. The art students were encouraged to explore the creative possibilities that roto printing could offer as a potential medium.
• The printing company was struggling to meet the deadline because the roto cylinder in the printing press malfunctioned, causing a significant delay. The roto cylinder failure was a major setback for the company. The engineers needed to rapidly implement a solution.