Scrapped

To 'scrap' something signifies the act of discarding, abandoning, or discontinuing something, often due to obsolescence, unsuitability, or lack of utility. It implies a definitive end, a removal from use or consideration, frequently involving dismantling or breaking down. The word is versatile, applicable to tangible objects, plans, projects, or ideas. It suggests a deliberate decision to cease the existence or implementation of something, implying finality and a conscious choice to move forward without it. The rationale for scrapping can vary, ranging from financial constraints to strategic shifts, rendering the subject matter irrelevant or inefficient.

Scrapped meaning with examples

• After months of development, the company Scrapped the prototype car project due to rising production costs and shifting consumer preferences. They decided the investment wouldn't yield the expected returns. All plans were discarded, marking a difficult but necessary step to prevent financial losses and instead they invested in sustainable electric transport.
• Faced with overwhelming negative feedback, the film studio Scrapped the initial script for the sequel. The audience was alienated by the story and the studio sought to create a script that would resonate better, leading to a rewrite with an entirely new direction. This prevented box office failure.
• Due to a significant budget deficit, the government Scrapped the planned expansion of the high-speed rail line. The investment was considered too costly to justify without additional funding. Consequently, this decision meant travel convenience for the public was impacted, delaying improvements to the infrastructure.
• The old factory, filled with outdated machinery, was finally Scrapped. The equipment was no longer efficient enough to meet the needs of the industry. The old building would be demolished and rebuilt. This move signaled the beginning of a new phase in the companies history, enabling it to embrace technological innovation.
• Following internal review, management Scrapped the controversial new marketing campaign. The risk of negative publicity was considered too high to risk brand reputation. The plans, advertising materials and associated marketing materials were discarded to prevent consumer backlash and preserve consumer trust and confidence.