Seller-centric

Seller-centric describes a business strategy, philosophy, or approach that prioritizes the needs, interests, and perspectives of the seller (or provider) of goods or services above those of the buyer or consumer. It often involves a focus on maximizing sales volume, optimizing profit margins, and streamlining processes for the seller's benefit. This approach can manifest in various ways, such as aggressive marketing tactics, product features designed to increase sales, or pricing strategies that favor the seller. A seller-centric model is concerned with aspects like operational efficiency and sales team performance, sometimes at the expense of providing user-friendly experiences or comprehensive customer service. The ultimate goal of this approach is to achieve seller profitability. When applied correctly, this model will generate value to the seller by increasing revenue or reducing costs.

Seller-centric meaning with examples

• The company's website was criticized for being seller-centric, burying key product details under promotional banners and making it difficult for customers to find information. They focused on the sellers, not the buyers. This led to a high bounce rate and few sales.
• The new software release was designed with a seller-centric approach, streamlining the sales team's workflow but neglecting to improve the user experience. Customers complained about the complex interface and lack of intuitive features, as they didn't keep the buyer in mind.
• Their marketing campaign was decidedly seller-centric, emphasizing product features and benefits without addressing the customers' actual needs or pain points. This resulted in a low conversion rate and ultimately failed to resonate with the target audience.
• The business model was inherently seller-centric, prioritizing volume sales over personalized customer service. Consequently, customer loyalty was low, leading to high customer churn, but still keeping the business running.