Single-discourse

A single-discourse refers to a unified and cohesive mode of communication, characterized by a consistent narrative, style, and set of assumptions. It represents a specific perspective, often dominating a conversation or context, and can encompass a wide range of expression, from spoken and written words to visual and performative elements. It prioritizes a singular line of thought, minimizing or excluding alternative viewpoints, internal contradictions, and ambiguity to present a clearly defined and often persuasive message. Its effectiveness lies in its clarity, but its potential drawback is its inherent limitation in reflecting the complexity and multi-faceted nature of reality. The coherence and strength of a single-discourse depends on the internal consistency of its components and on how well it responds to competing discourses, making it a central factor in shaping opinions and establishing social frameworks.

Single-discourse meaning with examples

• Political campaigns frequently employ a single-discourse, focusing on a unified message about the candidate's virtues and the opponent's flaws. This strategy avoids internal debate and offers a clear and consistent image, intended to appeal to a broad voter base, even if it simplifies complex policy matters to increase persuasion.
• The media coverage of a specific event often presents a single-discourse, presenting the issue from a limited point of view. News outlets sometimes adopt specific framing strategies to highlight certain aspects while de-emphasizing others, controlling the audience's understanding and affecting their final analysis.
• Within a specific field of study, like economics or medicine, a single-discourse is created through the dominant theories and methodologies and acts as a point of reference within which scholars and practitioners communicate and interpret data.
• Religious institutions frequently offer a single-discourse, establishing a framework of beliefs, values, and moral codes that guide their followers. These discourses can be powerful in shaping personal and social behaviors, contributing to the formation of a strong sense of community.