Slumper

A 'slumper' refers to an individual or entity experiencing a significant and often prolonged decline in performance, sales, popularity, or other measurable metric. This decline usually implies a negative trend, where the subject is falling from a previously established or expected level. The causes of a slumper can be varied, ranging from market shifts, mismanagement, or changes in consumer preferences, to internal issues or external events. A slumper is characterized by a noticeable downturn, requiring strategic intervention or adjustments to reverse the negative trajectory and regain momentum.

Slumper meaning with examples

• After years of record-breaking sales, the company became a slumper when a new competitor entered the market and stole many customers. Their marketing strategy failed to resonate, resulting in falling revenues and job losses. The leadership team had to introduce new tactics to improve sales.
• The once-popular actor became a slumper after a series of box office flops and negative publicity. He took a break and began to work with a new agent to revive his acting career. Several years of effort would be required to get back to his former glory.
• The athlete, a former champion, turned into a slumper, struggling with injuries and inconsistent performance. His coach helped him focus on rehabilitation and retraining. Now he has a chance to return to the top spot.
• The once booming tech start-up found itself a slumper when its funding dried up and consumer interest waned. The company started looking for venture capital to find ways of reversing its downward slide or be forced to shut down.
• The nation experienced an economic slumper after the financial crisis, impacting employment and investment levels. The government implemented a range of measures to try and help reverse the economic decline and rebuild public confidence.