Sneak-peek

A sneak-peek, also written as sneak peek, is a short, pre-release glimpse or preview of something, such as a product, movie, show, or event, designed to generate excitement and interest. It usually unveils only a small portion of the final product, withholding significant details to maintain anticipation. These peeks often appear in the form of trailers, teasers, excerpts, or early access opportunities, aiming to entice the target audience to learn more or make a purchase. The term implies a brief, clandestine, and often privileged viewing experience.

Sneak-peek meaning with examples

• The marketing team released a short sneak-peek of the new smartphone's features, highlighting its camera capabilities and sleek design. This brief glimpse aimed to generate pre-order buzz among tech enthusiasts, who clamored for more details on its launch date and pricing. This created substantial excitement.
• Movie studios frequently share sneak-peeks of upcoming blockbusters via online trailers and social media clips. These short previews tantalize audiences, showcasing action sequences or intriguing plot points, tempting viewers to buy tickets. This can massively affect the movie's performance.
• Before the book's official release, the author provided a sneak-peek chapter to their newsletter subscribers, providing a taste of the story's opening and generating significant pre-order momentum. This tactic allows early access to a selected audience.
• During the product launch event, the company offered a sneak-peek of their revolutionary VR headset's immersive interface. This showcased the product's capabilities and allowed journalists and investors to experience its functionality first-hand, creating excitement and speculation.
• Fashion brands often reveal sneak-peeks of their new collections through exclusive runway shows and behind-the-scenes videos, generating anticipation among fashionistas and influencing industry trends. This strategy relies on the concept of insider access.