Special-offer

A 'special-offer' is a temporary, promotional price reduction or incentive provided by a seller to encourage customers to purchase a product or service. These offers often aim to boost sales, clear out excess inventory, attract new customers, or reward existing ones. The terms can vary significantly, encompassing discounts, bundles, free gifts, limited-time sales, and other added value propositions. A successful special-offer clearly articulates its value to the consumer, creating a sense of urgency or perceived benefit that drives purchase decisions. The effectiveness is also heavily dependent on its marketing, its relevancy and its appeal.

Special-offer meaning with examples

• The online retailer announced a 'special-offer' on all winter coats, slashing prices by 40% for a limited time. This drove massive traffic to their website and sold their remaining inventory of all coats.
• To celebrate its anniversary, the bakery launched a 'special-offer', providing customers with a free dozen of their signature cupcakes with any cake purchase. This promotion helped boost their profile.
• The electronics store advertised a 'special-offer' – a free pair of noise-canceling headphones with every purchase of a new laptop. This motivated consumers to buy the more premium products.
• During the holiday season, the toy store presented a 'special-offer': buy one, get one 50% off on selected board games, greatly increasing sales for that product line and promoting footfall.
• The travel agency marketed a 'special-offer' package including flights, hotel, and a guided tour at a discounted rate, attracting vacationers looking for a comprehensive travel deal.