Spokespersons

Spokespersons are individuals designated or chosen to represent and communicate on behalf of a person, group, organization, or government entity to the public or media. They are responsible for conveying information, answering questions, clarifying positions, and managing public perception related to their represented entity. Effective spokespersons possess strong communication skills, a deep understanding of the subject matter, and the ability to remain composed under pressure. Their role often involves crafting press releases, preparing talking points, conducting interviews, and handling crisis communications. They are crucial in building and maintaining relationships with the media and the public, ensuring accurate and consistent messaging.

Spokespersons meaning with examples

• The company hired several new spokespersons to promote its expanding range of eco-friendly products. The newly appointed spokespersons were sent on a national tour, giving numerous interviews and public addresses to garner excitement for the business and generate public attention.
• Following the scandal, the mayor's office appointed a temporary spokesperson to handle all media inquiries. The media spokesperson worked tirelessly, releasing press releases and holding briefings, attempting to calm the public's fears.
• During the negotiations, the union designated three spokespersons to represent the workers' demands. These labor spokespersons negotiated for a collective agreement with management, explaining the needs of their members.
• The marketing team relied heavily on social media spokespersons to engage with customers. These social media spokespersons were tasked with responding to comments, handling complaints, and promoting special deals to boost sales and engage the customer base.
• The international summit saw multiple national spokespersons present at the global discussion. During the meeting, spokespersons delivered opening remarks on behalf of their country's position on crucial environmental matters.