Storytelling-oriented

Describing an approach, method, or product that prioritizes the crafting and delivery of narratives to engage, inform, or persuade. It emphasizes narrative structure, character development, emotional resonance, and the effective use of language, imagery, and other communication tools to create a compelling and memorable experience for the audience. This approach often contrasts with purely data-driven or fact-based presentations, favoring a focus on human experiences, emotions, and the broader implications of events or information. It seeks to build connection through relatable scenarios and narratives. It can be implemented through any form of communication whether visual, auditory or written. The storytelling-oriented technique may be used across a wide range of mediums from live action to animation, but its primary aim is to weave a compelling narrative, conveying a message by invoking emotions to connect and engage the audience.

Storytelling-oriented meaning with examples

• The museum underwent a storytelling-oriented redesign, replacing static exhibits with interactive displays that chronicled historical events through the lens of individual experiences. This immersive approach helped visitors connect with the past on a deeper level, fostering a sense of empathy and understanding often missed by dry facts. The narrative was carefully crafted.
• The marketing campaign adopted a storytelling-oriented strategy, shifting away from product features to focus on the emotional benefits customers derived from using the service. Short films showcased users' lives and how the product improved them. This empathetic strategy saw a massive boost in customer engagement.
• The game's developers deliberately pursued a storytelling-oriented approach, creating a rich backstory, compelling characters, and branching narrative choices to immerse the player in a world that was more than just a series of challenges and puzzles. The rich story gave the game depth and emotional connection.
• The teacher implemented a storytelling-oriented lesson plan for her history class. The teacher assigned each student a figure to research and then present their discoveries through dramatic reenactments. The teacher saw that the students were more engaged and that their grasp of historical concepts improved.