Submerger

A 'submerger' is a term that describes the merging of two or more entities (companies, organizations, etc.) where one entity effectively *subsumes* the others, leading to the disappearance of the lesser entity's brand and operations, while still technically retaining aspects of the original entity's resources. This differs from a standard merger where entities combine to form a new entity. In a submerger, the acquiring entity retains its identity and typically integrates the acquired entity's assets and processes, often under its own brand and management structure. The process prioritizes the dominant entity's practices and goals.

Submerger meaning with examples

• Company Alpha, known for its innovative technology, conducted a submerger of Beta Corp, a more established but less agile firm, integrating Beta's customer base and assets. The Beta brand disappeared.
• Following a period of economic instability, the regional bank announced a submerger of its smaller, struggling competitors to improve market share and streamline operations. The smaller banks were absorbed.
• The media giant’s submerger of several independent film studios streamlined content production, though fans mourned the loss of some of the acquired studios’ distinct cinematic styles. The acquired studios were dissolved.
• Due to new regulations the conglomerate decided on a submerger strategy to acquire more real estate assets to comply with government regulations which was the end to all the smaller real estate groups
• In order to consolidate its place in the market, the retailer announced a submerger of multiple independent boutiques, closing the smaller stores but adopting the products into their current line.