Super-sizing

Super-sizing is the act of increasing the portion size of a product, especially food and beverages, beyond the standard or regular size typically offered. This practice often aims to provide customers with more value for their money, or to encourage impulse purchases by offering a seemingly attractive larger option. super-sizing is commonly associated with fast-food restaurants, but it can be applied to a range of products and services where a larger, or 'super' sized, alternative is made available. The term implicitly refers to the concept of 'bigger is better' and may be a calculated strategy that can negatively impact health, especially with regard to consumption of unhealthy food. The act can also include the increase in size, scope, or scale of an entity or project. The term originates as a marketing strategy often used in consumer focused businesses to increase revenue.

Super-sizing meaning with examples

• During the family's trip to McDonald's, their children were particularly happy about the option to super-size their meal. They selected the larger fries and drink, thinking it was great value. Their parents, more aware of the potential health impacts, were less enthused.
• The fast-food chain's aggressive marketing campaign promoted super-sizing options across their menu. Customers could upgrade from regular to large portions of burgers, sides, and drinks, all for a small additional fee, leading to an increase in sales.
• After the merger, the company decided to super-size its marketing budget to reach a wider audience. This included launching a new TV commercial campaign and also more social media marketing strategies to create brand awareness.
• The construction company chose to super-size the building project by adding several extra floors. They hoped that the building was high enough to attract more investors into the new mixed use business.