Supersizing
Supersizing is the act of increasing the size of a product or offering, particularly in the context of food and beverages. It often involves providing a larger quantity for a small incremental price, thereby incentivizing customers to purchase more. This practice is commonly employed by fast-food restaurants, convenience stores, and other businesses looking to boost sales and increase profits. The term can also be applied to other areas like data storage or financial transactions, representing an expansion in scope or volume. It leverages psychological tactics like perceived value and abundance to encourage larger purchases. The ethical considerations surrounding supersizing often involve its potential contribution to overconsumption and negative health impacts.
Supersizing meaning with examples
- The fast-food chain advertised a 'supersizing' option for its combo meals, enticing customers with a significant increase in fries and soda for only a dollar more. This strategy dramatically boosted the average transaction value and overall sales. Many saw this as a successful business decision.
- A major software company decided to 'supersize' its cloud storage packages, offering vastly expanded storage capacity at a slightly higher monthly fee. They hoped this would draw in more customers. They wanted a larger share of a growing market.
- During a recent sale, the supermarket offered to 'supersize' its bundles of household supplies. The tactic of offering a larger quantity with only a small incremental cost was a major success.
- The financial institution announced plans to 'supersize' the size of its high-yield savings account with an introductory offer. This drove traffic to their website. The extra volume was successful.
- The local café used 'supersizing' to its advantage by offering a larger coffee size at breakfast that gave people more value. The size of the product attracted an audience. The price increased customer satisfaction.
