Syndicated
The adjective 'syndicated' describes something that is licensed for simultaneous broadcast or publication by multiple independent media outlets. This often involves news content, comic strips, columns, or television programs. The material is typically produced by a single source, then sold to various outlets who agree to air, print, or display the content. This method allows for wider distribution and audience reach, providing a cost-effective means of accessing content for both media companies and consumers. It is a practice deeply ingrained in the media landscape, fostering collaboration across various platforms while also enabling economies of scale in content production.
Syndicated meaning with examples
- The popular comic strip 'Garfield' is a syndicated cartoon, appearing in hundreds of newspapers worldwide. This means each newspaper pays for the right to publish it, reaching a vast audience through a single creative source.
- After its initial run on network television, the sitcom 'Seinfeld' was syndicated to various local stations. This made the show accessible to even more viewers, expanding its popularity and driving up its value for reruns.
- Many radio talk shows are syndicated across numerous stations throughout the country. This allows listeners to hear a particular host regardless of their location, and gives the host a wider platform.
- The investigative journalism piece was syndicated, appearing simultaneously in newspapers and on news websites across the country. The collaborative publication effort allowed for greater impact and more in-depth reporting.