Teleshopping

Teleshopping, also known as home shopping, is a form of advertising and retail sales that uses television broadcasts to present products and services directly to consumers. It typically involves live or pre-recorded programs featuring hosts who demonstrate products, offer special promotions, and encourage viewers to place orders via phone, website, or mobile app. The programs often leverage celebrity endorsements, testimonials, and psychological techniques to persuade viewers to purchase. teleshopping has become a significant retail channel globally, especially for products not readily available in conventional stores, often including jewelry, fitness equipment, and beauty products.

Teleshopping meaning with examples

• During the late-night teleshopping program, the host enthusiastically showcased a revolutionary kitchen gadget, promising effortless meal preparation. Viewers were encouraged to call within the next ten minutes to receive a bonus set of knives. Sales spiked significantly during the broadcast.
• Many elderly people find teleshopping a convenient way to purchase items, providing a sense of social interaction and entertainment, while getting necessary goods delivered to their homes. The channel specialized in mobility aids and products promoting independent living to the benefit of its target demographic.
• The company's teleshopping strategy involved celebrity endorsements, targeting a younger audience through a partnership with influencers. The influencers, promoting a new line of skincare products during each show, experienced strong conversion rates as the influencers’ fans bought their products.
• With the growing popularity of online shopping, the company's teleshopping channel adapted by integrating social media and interactive elements. They implemented live Q&A sessions and flash sales to retain customer interest, further boosting purchases during the presentation.