Toehold

A toehold refers to a secure but often precarious position or advantage, typically used for gaining further progress or control. It can be a literal physical foothold, but more often it describes a small but crucial beginning in a competition, negotiation, or other endeavor. The success of securing a toehold depends on factors like strategy, timing, and often a bit of luck. It implies a struggle to establish a presence that might later be expanded or strengthened. The metaphor also indicates an initial point of leverage.

Toehold meaning with examples

• The startup secured a toehold in the market by offering a unique product at a discounted price. This allowed them to attract early adopters and gather valuable user feedback, critical steps to future expansion. They knew that if they offered something of real value they would find their footing in this crowded marketplace.
• During the hostile takeover, the acquiring company needed to gain a toehold in the target company by buying a small percentage of the company's shares. After purchasing a few shares the company could attempt to garner enough support to sway the next board of directors meeting and then continue on their path to controlling the company.
• The diplomat's persistent efforts, despite setbacks, allowed them to gain a toehold in the peace talks by establishing a dialogue with the opposing faction. This created the potential to get a lasting peace agreement and eventually an end to the ongoing conflict.
• After the climbers cleared a small patch of ice, they created a toehold on the treacherous mountain face. This precarious, but important, point allowed them to continue their ascent with a greater degree of safety. Each small grip would eventually make the team safe.