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Touchability

Touchability refers to the physical characteristic of an object, material, or surface that determines how pleasant or inviting it is to the sense of touch. It encompasses factors like texture (smoothness, roughness, grain), temperature (warmth, coolness), pliability (flexibility, rigidity), and overall tactile experience. High touchability indicates a surface that is desirable to touch, providing a satisfying sensory interaction, while low touchability suggests a surface that is unpleasant or uninteresting to touch. The concept is crucial in design, product development, and user experience, as it significantly impacts how humans perceive and interact with their surroundings. Consider the difference in how a rough, cold stone wall and a soft, warm blanket feel to a person’s touch.

Touchability meaning with examples

  • The velvet upholstery was renowned for its exceptional touchability, drawing people in with its irresistible softness. Guests would often stroke the fabric, captivated by the luxurious feel. Designers carefully chose it to enhance the room's welcoming atmosphere. It was a key element in the overall design and considered the most desired material based on its touchability.
  • Despite its sleek, modern design, the stainless steel countertop lacked touchability; it felt cold and hard, making the kitchen seem less inviting. The designers had focused on the visual aesthetics and had overlooked the tactile experience. Potential clients didn't like it as much. The designers would later try to remedy its lack of touchability.
  • The designer prioritized touchability when selecting materials for the children's playroom, opting for soft carpets and cushions over hard, plastic surfaces. The goal was to create a safe and comforting environment that encouraged exploration. It was a vital consideration when creating a space where sensory learning experiences were paramount. Their touchability was paramount.
  • The company's marketing campaign emphasized the touchability of their new smartphone, highlighting the smooth glass back and contoured edges. The adverts showed hands tracing the device to highlight the ease of handling. The manufacturers wanted the customer to crave it through touchability and ease of use. They would later be proved right.
  • When designing the new museum exhibit, the curator had to balance the historical significance of the artifacts with their touchability, using interactive displays where possible to engage visitors. Some artefacts could be displayed to ensure that the visitors had a great sense of the artifacts. Other artifacts had protective glass coverings to protect them.

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