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Trade-secret

A trade secret is a piece of information, including a formula, practice, process, design, instrument, pattern, or compilation of information, that is not generally known or reasonably ascertainable by others, and which provides a business advantage over competitors who do not know or use it. Trade secrets are protected legally to prevent unauthorized use, disclosure, or theft.

Trade-secret meaning with examples

  • The recipe for Coca-Cola is one of the most famous trade secrets in the world. Its exact formulation is known to only a few people, and the company goes to great lengths to keep it confidential, ensuring its continued competitive advantage in the beverage market.
  • In the tech industry, companies often rely on trade secrets to protect their innovations. For example, Google's search algorithm is a closely guarded trade secret that contributes to their dominance in online search, ensuring that competitors do not easily replicate their success.
  • A small bakery may have a trade secret for its unique cupcake frosting that customers love. By keeping the recipe confidential, the owner can maintain a loyal customer base and differentiate themselves from competitors in a crowded market.
  • The manufacturing process for a high-end watch can be considered a trade secret. Luxury brands invest in safeguarding these techniques, which contribute to the uniqueness and quality of their products and help uphold their prestigious reputation.

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