Unadvertised

The adjective 'unadvertised' describes something that has not been made known to the public through any form of advertising. This includes promotions, announcements, or paid advertisements in any media. It implies a lack of prior public awareness or notice. Things described as unadvertised are often considered exclusive, secret, or unexpected due to their lack of prior exposure. The element of surprise often plays a role.

Unadvertised meaning with examples

• The restaurant's unadvertised soft opening, a quiet affair amongst friends and family, offered exceptional, personalized service. Word quickly spread via word-of-mouth, attracting eager patrons despite the absence of billboards or flyers. The chefs enjoyed a chance to hone their menu and get feedback before the grand opening.
• The antique shop had an unadvertised sale last weekend. Knowledge of the discounted items spread among a select group of collectors who had the owner's number on speed dial. The lack of widespread advertising meant that only those in the know benefitted from the hidden gems at incredibly low prices.
• The film received an unadvertised screening at the local cinema. Only a handful of film critics and those connected to the production knew about the event. This clandestine showing generated considerable buzz after it took place due to word-of-mouth.
• An unadvertised update to the software caused many users to be taken by surprise. Those who had not looked at the release notes and kept using the old version were now running behind. The decision to release the update with no warning angered many users.