Unbundled

To separate or dissociate a product, service, or package into its individual components, offering them as stand-alone items or distinct options. This contrasts with a bundled approach, where multiple items are offered together as a single package, often at a discounted price. The motivation behind unbundling can vary, including providing greater consumer choice, fostering price transparency, or allowing for more flexible customization. It frequently allows for a more focused purchase.

Unbundled meaning with examples

• The airline decided to *unbundle* its services, charging extra for checked baggage and in-flight meals. This allowed passengers to pay only for the services they needed, offering greater flexibility and potentially lowering the overall cost for those traveling light.
• The software company chose to *unbundle* its suite of applications, making each program available for individual purchase. This enabled customers to acquire only the tools essential for their specific requirements, avoiding unnecessary expenses and streamlining their workflow.
• Hospitals are increasingly *unbundling* healthcare services, so patients are able to pay only for the tests or procedures they receive. This change in strategy enables a more itemized billing practice, promoting pricing clarity and potentially decreasing the overall cost.
• As subscription TV services were unbundled, consumers were able to choose precisely which channels they wanted to watch, rather than paying for large packages that included many channels they never watched. This made viewing more personalized and often less expensive.