Unconventional

Describing something not based on or conforming to what is generally done or believed; not following norms or customs; out of the ordinary. It suggests a departure from established practices, methods, or styles, often indicating originality, innovation, or a unique perspective. The term can apply to various aspects of life, from art and fashion to business and lifestyle choices, signifying a freedom from constraint and an embrace of individuality.

Unconventional meaning with examples

• The artist's Unconventional use of recycled materials in her sculptures immediately drew attention, showcasing her commitment to sustainable art and challenging traditional artistic conventions, thus highlighting environmental consciousness.
• Their Unconventional approach to project management, which involved frequent brainstorming sessions and open communication, fostered a more collaborative and innovative team environment that led to outstanding results.
• Choosing to live in a tiny house on wheels was an Unconventional lifestyle decision for the couple. It allowed them the freedom to travel and embrace minimalism, moving away from conventional standards.
• The Unconventional marketing campaign, which involved a series of bizarre and thought-provoking social media posts, generated significant buzz and ultimately boosted the product's visibility, going against typical ad approaches.
• The novel's Unconventional narrative structure, with multiple narrators and timelines, required a shift away from linear storytelling; thus presenting a fresh perspective and kept readers engaged, departing from traditions.