Unconventionalizing

The act of making something less traditional, more innovative, or outside the accepted norms; the process of disrupting established practices, beliefs, or methods to introduce something new, unique, and potentially disruptive. This involves challenging the status quo and embracing alternative approaches, often resulting in a departure from conventional styles or methodologies. It can apply to fields ranging from art and fashion to business and science. The goal is often to achieve greater effectiveness, efficiency, or expression by thinking outside the box and rejecting traditional constraints. The act can be viewed as progressive and forward-thinking, but can also bring risk of failure due to the uncertain nature of innovation. Furthermore, the effects of unconventionalizing can sometimes be difficult to assess immediately, requiring a willingness to adapt and refine approaches over time.

Unconventionalizing meaning with examples

• The artist's decision to begin unconventionalizing his paintings, by incorporating digital elements with his signature oil techniques, immediately garnered both praise and criticism. His new series moved away from realism and delved into abstract expressions. Although the initial shock of the new style was felt among his fans, many found it refreshing and it helped his gallery achieve a high number of sales.
• The company was tasked with unconventionalizing their marketing strategy to reach a younger demographic. They decided to completely scrap their previous methods and start over. This involved launching an interactive social media campaign with user-generated content, and it proved successful. Their brand awareness surged, and they saw a significant increase in sales revenue as a result of the marketing shift.
• The scientist devoted his career to unconventionalizing established theories in physics, pushing the boundaries of theoretical understanding. He challenged established norms with each new study. His unorthodox approach, though met with skepticism at first, eventually led to breakthroughs that revolutionized the way physicists understood quantum mechanics, and changed the textbooks and curriculums.
• The architecture firm aimed to unconventionalize the design of its latest skyscraper, by incorporating sustainable elements and bold structural innovations. The building features a living wall and solar panels, departing from the conventional glass-and-steel structures. The design was praised for its creativity, and the building's innovative energy-efficient design was awarded several prizes.
• The school decided to unconventionalize their curriculum, moving away from traditional rote learning. They implemented project-based learning and student-led projects. These changes aimed to foster critical thinking and creativity. Despite facing initial resistance from some parents and educators, the school observed greater student engagement and improved overall learning outcomes.