Underpromise

To set expectations deliberately lower than what one is actually capable of delivering, or what one genuinely intends to provide. This strategy often aims to exceed expectations, thereby creating a positive impression or exceeding the receiver's satisfaction. It involves making a cautious commitment, especially in business, projects, or relationships, where surpassing the promised level can enhance credibility and trust. The intent is to create a pleasant surprise by overdelivering on the initial, modest agreement. This can be a tactic employed to build long-term relationships by instilling trust and satisfaction.

Underpromise meaning with examples

• The contractor *underpromised* on the project's completion time, estimating six weeks instead of the actual four. This built confidence, as they delivered earlier, delighting the client with the unexpected efficiency and improving their chances of repeat business and referrals.
• In their marketing campaign, the company *underpromised* the results of the new software. They stated it would increase efficiency by 10% and then saw efficiency increase by 20% instead, exceeding customer expectations and driving positive word-of-mouth and increased sales.
• The chef *underpromised* the spice level of his signature dish, calling it 'mild,' when in actuality it had a pleasant but noticeable kick. The guests were delighted, praising the unexpected flavor complexity, thereby boosting the restaurant's reputation.
• The candidate for office *underpromised* on their ability to make immediate changes, managing expectations realistically. This approach was later seen as prudent when delivering on realistic goals within the specified timeframe, instead of making empty promises.
• The sales team *underpromised* the delivery date on the new product, citing a standard 7-day lead time. The product then arrived on day 4 which immediately increased customer happiness and loyalty; this strategy proved invaluable in the long run.