Unfollowing

The act of ceasing to follow or subscribe to an account, person, or topic on a social media platform or other online service. This implies a deliberate choice to disconnect or remove oneself from the stream of updates, content, or communication previously received from that source. It is a digital expression of disinterest, disagreement, or a conscious decision to curate one's online experience. The reasons for unfollowing can vary widely, ranging from content irrelevance to changes in personal values or even privacy concerns. The act of unfollowing is often considered a form of self-regulation and control over one's digital environment. The person or entity who is unfollowed is also known as a digital cancellation, or unfriending.

Unfollowing meaning with examples

• Sarah, overwhelmed by the constant political arguments on her feed, decided to start unfollowing accounts that repeatedly posted divisive content, in an effort to create a more positive and less stressful online experience. This helped her improve her mood and engage more positively on her social media. She was more calm in her personal interactions with her friends.
• After the influencer began promoting products that contradicted his environmental stances, many of his followers started unfollowing him, leading to a significant drop in his engagement metrics. This was a result of his followers' dissatisfaction with their product promotions. He later switched to new products to win back his followers.
• John, concerned about the privacy implications of a certain news organization's reporting, made the decision to begin unfollowing their social media accounts. His decision was influenced by his growing awareness of his data being taken from his social media pages and a lack of transparency. This move was designed to limit his exposure to potentially sensitive information.
• The athlete, noticing a barrage of negative comments and personal attacks, chose to begin unfollowing a large number of accounts that were engaging in cyberbullying. It was a tough decision, but essential for her mental well-being and to protect her mental state. This helped improve her focus on training and competitions.
• Emily, wanting to declutter her online presence, went through her list of followed accounts and started unfollowing those who no longer offered interesting or relevant content. It was a part of her yearly digital cleanse to maintain a positive atmosphere. This approach allowed her to curate a more focused and enjoyable social media feed.