Uninclusive-of-customers

Describing a business practice, service, or product design that fails to consider or accommodate the diverse needs, backgrounds, preferences, or abilities of all potential customers. This can manifest as a lack of accessibility, cultural insensitivity, price barriers, limited language options, or other factors that exclude segments of the population. The core implication is that the business is not striving to serve the widest possible customer base, potentially limiting its growth and impacting customer satisfaction.

Uninclusive-of-customers meaning with examples

• The restaurant's menu, printed only in English and featuring exclusively meat-based dishes, was deemed uninclusive-of-customers by disability advocates and vegetarians. This significantly limited the restaurant’s market, deterring both potential customers and positive reviews. To improve, they needed to consider dietary restrictions, translations and other factors of inclusion. This resulted in missed revenue and a limited reputation.
• The app's interface, designed without considering users with visual impairments, was criticized for being uninclusive-of-customers. Screen reader compatibility and alternative text for images were absent, preventing certain users from accessing vital information or using the service effectively. Failing to include these basic design principles alienated a section of its target audience, and limited its usability.
• A clothing store's marketing campaign, relying solely on idealized body types and failing to represent different races or cultures, was identified as being uninclusive-of-customers. This alienated potential customers who felt unseen or unrepresented, as the store was sending a message of limited representation. This marketing strategy would eventually limit its brand's appeal.
• The company's pricing strategy, setting prices high for its core products with no flexible payment plans was classified as being uninclusive-of-customers, especially those with financial constraints. Making high-priced products available with no flexibility to pay excluded many customers with lower income. This pricing strategy alienated potential customers and reduced its potential market share.