Unpivoted

Unpivoted describes the act of changing direction, strategy, or focus. It signifies a shift away from a previously held position, plan, or course of action. This can involve a significant alteration in business models, product offerings, or personal pursuits. It's the opposite of continuing steadfastly on a pre-determined path, often resulting from new information, changing market conditions, or evolving personal goals. The term implies a deliberate decision to move in a new direction, sometimes involving discarding previous assumptions or methodologies. It signals adaptability and the willingness to embrace change for improved outcomes or relevance. The unpivoting process is about shedding the old and embracing the new.

Unpivoted meaning with examples

• Faced with declining user engagement, the tech startup decided to *unpivot* from its social media platform to a productivity app, hoping to capture a different market segment and attract more users. This required significant resource reallocation and a complete rethinking of their core business model.
• After analyzing the market trends and competitive landscape, the company decided to *unpivot* its marketing strategy. They moved away from traditional advertising and focused on digital marketing campaigns, hoping to reach a broader audience and increase sales more effectively.
• Following a series of failed product launches, the team chose to *unpivot* its strategy and focus on a completely new approach. This led to the creation of their most successful product ever, illustrating the power of adaptability and change.
• Initially focused on selling cars, the entrepreneur unpivoted to selling car parts after realizing this was a more lucrative market. This involved changing sales strategies, finding new clients, and focusing on improving their relationships.
• The athlete needed to *unpivot* their training routine. Shifting from weightlifting to endurance training will prepare them for the upcoming marathon. This demonstrates a strategic shift in their overall approach and future goals.