Upmarket

Upmarket describes goods, services, or establishments that are of high quality, stylish, and expensive, designed to appeal to affluent consumers. It signifies a premium level of sophistication and exclusivity, often associated with luxury, innovation, and superior craftsmanship. upmarket products frequently emphasize brand reputation and offer enhanced customer experiences. This positioning aims to attract a clientele willing to pay a premium for perceived value, status, and a differentiated offering, reflecting refined tastes and discerning preferences in consumption.

Upmarket meaning with examples

• The new hotel boasted an upmarket restaurant and spa, targeting wealthy tourists. The exquisite design, coupled with personalized service and a curated menu, created a luxurious and memorable experience. They hoped to attract high rollers to the upscale establishment. The opulent amenities set it apart from other hotels.
• The fashion designer's latest collection featured upmarket clothing, using only the finest fabrics. The intricate details and high price point aimed to attract discerning shoppers seeking exclusive styles. The upmarket label aimed for customers with a taste for classic designs. The runway show had a lavish setting to help market the new line.
• The city's upmarket residential area offers elegant homes and a high standard of living. The manicured lawns, gated communities, and upscale amenities attracted those who value privacy. The prices of the homes are very upmarket. It's become a desirable location to live.
• The marketing strategy focused on positioning the product as an upmarket option, highlighting its advanced features and superior performance. They contrasted it with budget-friendly competitors. The aim was to show a more prestigious alternative for tech consumers. They promoted it to consumers who wanted top-of-the-line performance.
• The car manufacturer launched an upmarket sports car, emphasizing its sleek design and powerful engine. This upscale vehicle, with its premium features and high price, was targeted to attract wealthy buyers. They wanted consumers who enjoyed quality. The goal was to have consumers think it's stylish.