Value-pack

A 'value-pack' is a packaged product or bundle of products offered at a combined price that is considered a better deal than purchasing each item individually. The core idea is to provide a high perceived worth to the consumer, enticing them to buy more by offering cost savings or added benefits. These may contain different quantities of one product, multiple variations of a product, or complementary products designed to enhance a specific need. This marketing strategy focuses on consumer demand and incentivizing increased purchase quantities.

Value-pack meaning with examples

• The supermarket was promoting a 'value-pack' of ground beef, offering three pounds for the price of two. This deal appealed to families looking to save on their grocery bills and encouraged them to buy in bulk. By doing so, customers would purchase more than they normally would.
• I bought a 'value-pack' of assorted pens. It included ten pens of different colors for a lower price per pen than buying individual ones. The multi-pack offered convenience and variety, which was preferable to only buying one pen at a time when I wanted to create art.
• For my upcoming trip, I bought a 'value-pack' of travel-sized toiletries. It was much cheaper than buying each item separately and helped meet the airline's baggage restrictions. This was better than purchasing full-size containers to save space.
• The software company sold a 'value-pack' that included the basic application along with a premium add-on for a reduced price than buying them individually. This encouraged adoption of the software and allowed more customers to use its extra features.