Volume-oriented

Volume-oriented describes a business strategy, economic model, or artistic endeavor that prioritizes a high quantity of output or sales over individual profit margins or the singular focus of a creative work. It emphasizes maximizing overall production or sales, often through increased scale and efficient processes, rather than specializing in niche markets, highly individualized production, or maximizing profit on each unit. This approach often necessitates competitive pricing to drive sales, larger operational capabilities, and a broader customer base. The key is to achieve profitability by selling or producing in large quantities.

Volume-oriented meaning with examples

• The fast-food industry is largely volume-oriented. Restaurants prioritize quick service and mass production to cater to a high volume of customers and gain larger revenue. The focus is on quickly moving through customers with affordable food options.
• Many online retailers utilize a volume-oriented approach. They use a large product catalog and provide competitive prices. They rely on a large customer base and efficient logistics to generate significant overall profit, even with lower profit margins.
• The concert promoter employed a volume-oriented approach to organizing his shows. He wanted to fill large stadiums with large audiences, prioritizing quantity of ticket sales over the specific acts and smaller crowds.
• The printing press of the late 15th Century was volume-oriented. It aimed to increase the number of books sold and the efficiency of the printing, rather than focusing on individualized customization and detail.
• A car manufacturer using a volume-oriented strategy focuses on producing a high number of cars. This often drives assembly-line standardization and mass production.