Webcast

A webcast is a live or pre-recorded multimedia presentation distributed over the internet, often featuring video, audio, and interactive elements. It allows individuals, organizations, or companies to broadcast content to a potentially global audience in real-time or on-demand. Webcasts are commonly used for webinars, conferences, training sessions, product launches, announcements, and entertainment. They leverage streaming technology to deliver content directly to viewers' devices, such as computers, smartphones, and tablets, providing a convenient and cost-effective alternative to traditional methods of communication.

Webcast meaning with examples

• The company hosted a live webcast to announce its new product line, attracting thousands of viewers worldwide. The presentation included a live demonstration of the product, interactive Q&A sessions, and downloadable marketing materials. It was a strategic move which allowed them to present a new product without needing a large conference hall.
• The university professor used webcasts to deliver lectures to students taking an online course. The recordings enabled students to review the material at their own pace, leading to greater flexibility. Supplemental materials were accessible such as pdf versions of presentations
• The non-profit organization held a webcast to raise awareness about its cause. Speakers presented stories and information, and viewers were able to donate online in real-time. This greatly increased donations compared to in person events.
• A popular musician streamed a webcast of a live concert to fans, allowing those who couldn't attend in person to experience the event. This broadened his audience by opening up events to people on opposite sides of the world.
• A financial institution used a webcast to educate its customers on market trends and investment strategies. The presentation offered valuable insights, and the on-demand availability provided convenient access to information, anytime, anywhere. The interactive question and answer session was particularly popular.