Advertising-oriented

Describing something, such as a product, campaign, or company strategy, that is primarily focused on, directed towards, or heavily influenced by advertising and its objectives. This encompasses a range of activities, from crafting messaging designed to promote products or services, to allocating resources to marketing and promotional efforts, with the ultimate goal of driving consumer awareness, interest, and sales. Such an approach emphasizes building brand identity, shaping consumer perceptions, and ultimately, increasing market share and revenue through strategic advertising initiatives. An advertising-oriented approach often involves a significant investment in market research, creative development, and media placement.

Advertising-oriented meaning with examples

• The company's marketing plan was explicitly advertising-oriented, prioritizing eye-catching campaigns and extensive media buys to launch their new software. Their entire strategy focused on generating buzz and quickly attracting a large user base through strategic advertising and promotional giveaways.
• The design team’s brief was heavily advertising-oriented, requesting visually compelling assets that emphasized the product’s key features and benefits. Everything from packaging to website design had to serve the broader advertising narrative and drive customer engagement through all forms of paid and organic marketing.
• The consultant suggested shifting the focus to a more advertising-oriented approach, emphasizing the brand's unique selling points and employing aggressive online advertising techniques to rapidly scale the company's reach and revenue generation.
• The product's success was attributed to an intensely advertising-oriented launch strategy. This campaign employed an impactful multi-channel campaign, incorporating television, digital platforms, and social media, which significantly boosted consumer awareness and market penetration and delivered measurable results.