Promotional

Relating to or used for the promotion of something, especially a product, service, or event. This often involves activities designed to increase sales, build brand awareness, or attract customers. promotional efforts utilize various strategies, including advertising, marketing campaigns, special offers, contests, and public relations to generate interest and encourage purchase or participation. The ultimate goal is to influence consumer behavior and drive positive outcomes for the entity being promoted.

Promotional meaning with examples

• The company launched an aggressive promotional campaign featuring celebrity endorsements to introduce its new line of luxury watches. This integrated strategy included television commercials, print ads in high-fashion magazines, and social media influencers, hoping to create significant buzz and sales.
• To boost sales, the bookstore offered a promotional discount of 20% on all fiction books during the month of October. This was accompanied by in-store displays and email newsletters, reminding customers of the offer, and encouraging them to explore their shelves for a wide range of titles.
• The festival organizers created a multi-channel promotional strategy, including radio ads, website banners, and street posters, to attract attendees. They offered early-bird ticket prices and highlighted the performers to generate excitement and increase ticket sales.
• The charity organized a series of promotional events designed to increase donations and raise awareness about its cause. Volunteers handed out brochures, and they used social media to share inspiring stories and videos to showcase the impact of their work on the community.