Affluence-focused

Relating to or characterized by a primary emphasis on wealth, financial success, and the pursuit of a luxurious lifestyle. This term describes individuals, societies, or practices where the accumulation and display of material possessions, high incomes, and privileged access are highly valued and often serve as a central organizing principle. It implies that attention and resources are directed disproportionately towards serving the interests of the wealthy or towards achieving affluence. It can also describe a system or set of values that prioritize economic growth and consumption, sometimes at the expense of other societal values such as social justice or environmental sustainability. The focus might be on wealth accumulation for personal gain, the creation of high-end goods and services, or even the perpetuation of social inequalities to maintain a privileged class.

Affluence-focused meaning with examples

• The city's urban development plan was criticized as being affluence-focused, as it prioritized luxury condominiums and high-end retail spaces over affordable housing and public amenities for low-income residents. This approach reflected a deliberate choice to cater to a wealthy demographic, potentially exacerbating existing social and economic disparities and neglecting the needs of a significant portion of the population.
• The marketing campaigns of the new luxury car brand were clearly affluence-focused, showcasing the vehicle's exclusivity, advanced technology, and opulent interior with no mention of fuel efficiency or environmental concerns. The target demographic was affluent buyers, reinforcing the idea that success and social status are directly linked to the possession of high-value consumer goods.
• Critics argued that the government's economic policies were affluence-focused, providing substantial tax breaks to corporations and the wealthy, while simultaneously cutting social programs that benefited low-income families. This approach led to an increase in wealth inequality, further concentrating resources in the hands of a small percentage of the population and weakening the social safety net.
• The social media platform's algorithm was designed to be affluence-focused, prioritizing content that generated high advertising revenue, which often meant showcasing luxury goods, aspirational lifestyles, and celebrity endorsements that appealed to an affluent consumer base. This algorithm inadvertently reinforced materialistic values and potentially promoted a sense of inadequacy in individuals not exposed to such content.