Amount-driven

Amount-driven describes a system, strategy, or behavior where the primary focus and evaluation are based on the *quantity* or *volume* achieved, often neglecting the *quality*, *efficiency*, or *impact* of the output. It prioritizes numerical targets and measurable outputs, sometimes at the expense of holistic considerations, long-term consequences, or nuanced understanding. This approach frequently leads to a focus on *scaling*, *volume*, or *throughput*. It can be a crucial component in sales or business operations, where specific targets must be met, and success is contingent on reaching sales goals.

Amount-driven meaning with examples

• The company's sales strategy was entirely amount-driven, solely focused on increasing the number of units sold, regardless of customer satisfaction or product returns. This resulted in a high volume of sales but also significant customer dissatisfaction and damage to the brand's reputation. The team’s commissions were wholly based on the number of sales, even if those customers then returned the product.
• The government's approach to providing social housing was criticized as amount-driven. They prioritized building a large number of units quickly, overlooking issues of architectural quality, integration within existing communities, and the needs of specific demographics. This created numerous housing projects that were hastily constructed, with insufficient amenities and poor design.
• The call center's performance metrics were rigidly amount-driven. Employees were evaluated solely on the number of calls they handled per hour, often leading them to rush through interactions and provide inadequate customer service. This emphasis on quantity resulted in long wait times and poor call resolution rates, leaving many customers feeling dissatisfied and unheard.
• The research grant allocation was found to be amount-driven, with funding decisions based on the number of publications produced by researchers, rather than the originality, impact, or quality of their research. This incentivized researchers to publish as many papers as possible, often spreading their efforts too thin and diluting the significance of their work.