Assures

The verb 'assures' means to make a statement or guarantee that something will be done or is certainly true, often to instill confidence or alleviate doubt in someone's mind. It can also refer to providing a promise or assurance to someone that a specific outcome will occur, thereby serving to comfort or reassure them. Additionally, 'assures' can refer to taking measures to secure or ensure an outcome, sometimes in formal contexts.

Assures meaning with examples

• Before the big presentation, Sarah assures her team that they have prepared thoroughly and that their hard work will pay off. She emphasizes that every detail has been accounted for, providing them with the confidence needed to perform well. With her encouraging words, the team feels a renewed sense of determination, ready to face any challenges that come their way. Sarah’s assurance serves as a reminder of their collective strength and capability.
• During the negotiation process, the manager assures the client that they will receive the best possible price for their services. She emphasizes their commitment to quality and the long-term relationship they hope to build. Assuring the client of their competitiveness in the market is crucial for closing the deal. The emphasis on transparency and fairness helps to build trust and establishes a strong foundation for future business interactions.
• Before embarking on a challenging hike, Jake assures his friends that he has mapped out a safe route, reassuring them of their preparedness. He explains all necessary precautions taken, including the gear they’ll need and potential challenges they might face. Jake's assurances comfort his friends, resolving their initial concerns about the hike. His confidence helps the group to relax and enjoy the excitement of the adventure ahead.
• As the deadline approaches, the project leader assures the stakeholders that the team is on track to deliver the project on time. She provides a detailed progress update and discusses strategies implemented to overcome potential roadblocks. Her transparency and positive energy help alleviate any anxiety among the stakeholders. By assuring them of successful completion, the leader reinforces their trust and commitment to the project while fostering a collaborative team environment.