Award-oriented

Describing a person, organization, or activity primarily focused on receiving awards, recognition, or accolades. This often manifests as a strong drive to achieve success as measured by external validation, such as trophies, prizes, or positive reviews. An award-oriented approach can influence decision-making, shaping goals and strategies towards maximizing the likelihood of winning or being recognized. This focus can sometimes overshadow other important considerations, such as intrinsic values, long-term sustainability, or the process of achieving goals, leading to a potentially imbalanced approach.

Award-oriented meaning with examples

• The company's marketing strategy became increasingly award-oriented, focusing heavily on crafting campaigns designed to impress judges rather than directly addressing consumer needs. This shift, although yielding several accolades, ultimately affected customer satisfaction, ultimately impacting sales negatively.
• The student, driven by an award-oriented mindset, prioritized assignments likely to earn high grades and scholarships. While this led to impressive academic results, she sometimes neglected subjects of genuine interest, thus limiting a more well-rounded academic journey.
• The film festival, in its desire to become a prestigious event, became overly award-oriented. It began focusing more on attracting celebrity attendees and judging criteria, eventually undermining the event's initial purpose: to promote and showcase independent films.
• The scientist's research was award-oriented, always pursuing projects that promised publication in high-impact journals and potential recognition. This dedication led to breakthroughs in his field, but this did not necessarily focus on addressing the most pressing global health issues.