Bougie

Originating in African American Vernacular English (AAVE), 'bougie' (pronounced boo-zhee) is a derogatory, yet often self-applied, term used to describe someone perceived as aspiring to a higher social class or lifestyle than their own, particularly through the adoption of materialistic values, expensive tastes, and a perceived pretentiousness. This can often be seen as a person trying to act affluent. It critiques a focus on luxury goods, sophisticated leisure activities, and a general detachment from their roots. However, the term's usage is complex, occasionally carrying undertones of envy or even admiration, and can vary greatly depending on context and the speaker’s intent.

Bougie meaning with examples

• Sarah's friends often called her bougie because she would only eat at the most expensive restaurants and constantly posted pictures of designer bags on Instagram. Her preference for upscale living was a source of both amusement and mild frustration within the group. Despite her friends' teasing, Sarah insisted that her lifestyle was simply a reflection of her refined tastes and accomplishments.
• After getting a raise at work, Mark started driving a luxury car and only drinking imported coffee. His friends playfully labeled him 'bougie', and he'd laugh it off. He did however start to distance himself and the old crowd felt like he had changed.
• The criticism leveled at the rapper's latest music video focused on its excessive displays of wealth, with many online commenters accusing him of being 'bougie' and out of touch with the struggles of his fanbase. They felt his lavish spending on mansions and jewelry distracted from the authenticity of his art.
• Despite growing up in a working-class neighborhood, the fashion designer was deemed bougie for her insistence on only using ethically sourced materials and hosting her runway shows in exclusive locations. People thought she became too high-class.