Aspirational

The term 'aspirational' refers to a desire for a higher level of achievement, status, or quality of life, often characterized by ambition and the pursuit of goals that elevate one's personal or professional standing. In various contexts, it can describe individuals' dreams and objectives, brands that represent a certain lifestyle, or ideas that promote growth and improvement. It conveys a positive notion of striving for something better.

Aspirational meaning with examples

• Sarah always had aspirational dreams of becoming a doctor, even when she was struggling with her studies. Her ambition drove her to work extra hard, attending tutoring sessions and studying late into the night to ensure she could achieve her goal of entering medical school.
• The aspirational marketing campaign for the luxury car brand highlighted not just the vehicle's features, but also the lifestyle that comes with ownership. Advertisements featured idyllic scenes of success, sophistication, and adventure, appealing to customers' desires to associate themselves with a premium lifestyle.
• In her aspirational speech at the conference, the entrepreneur shared her journey from starting a small business to becoming a successful CEO. She encouraged attendees to pursue their goals relentlessly, emphasizing that with hard work and determination, they too could achieve extraordinary things.
• The aspirational nature of the company's mission statement resonated with employees. It emphasized innovation, creativity, and the importance of making a positive impact on the community, inspiring everyone to contribute towards making the vision a reality.
• He found the aspirational quote 'Dream big and dare to fail' a motivating reminder. It encouraged him to think beyond his current circumstances and pursue his passion for art, despite the risks associated with pursuing a creative career.