Brick-and-mortar-centric

An adjective describing a business model or strategy that focuses primarily on physical, traditional retail locations rather than online or virtual platforms. This term emphasizes the importance of face-to-face interactions, in-person shopping experiences, and the tangible presence of a store in a local community, as opposed to digital-only or e-commerce models.

Brick-and-mortar-centric meaning with examples

• The recent trend of revitalizing urban areas has led to a brick-and-mortar-centric approach by many popular retailers, who believe that customers value in-person experiences while shopping for their favorite products.
• During the pandemic, many businesses quickly shifted from a brick-and-mortar-centric model to an e-commerce focus, but they are now reevaluating the benefits of reopening their physical stores to foster customer loyalty.
• For small businesses to thrive in a saturated market, a brick-and-mortar-centric strategy can provide a competitive edge, enabling them to form lasting relationships with their local clientele.
• Investors are increasingly looking at brick-and-mortar-centric companies, as they assert that the personal touch and community engagement provided by physical stores can enhance brand loyalty and customer satisfaction.
• While e-commerce has surged, many consumers still appreciate a brick-and-mortar-centric shopping experience where they can physically inspect items, seek advice, and engage with knowledgeable staff.