Buzzword

A 'buzzword' is a term or phrase that becomes popular within a particular context or industry, often used to attract attention or signify an idea, movement, or trend. These words are frequently employed in marketing, technology, and corporate environments to convey complex concepts in a memorable way.

Buzzword meaning with examples

• The technology conference was filled with buzzwords, like 'synergy' and 'disruption,' but many attendees felt the actual discussions lacked substance. Instead of providing real insights, these terms served more to impress than to inform, leading to a disconnect between industry experts and newcomers trying to understand the field.
• In the world of marketing, using buzzwords can be both beneficial and detrimental. While they can create excitement and draw interest, overusing them might make a campaign sound insincere or inauthentic. Marketers must strike a balance to effectively communicate their message without overshadowing it with jargon.
• During the company's annual meeting, the CEO filled her speech with buzzwords to rally the employees around the new vision. However, as the staff left, they found themselves confused about the actual objectives and lost in a sea of corporate jargon, illustrating the dangers of over-reliance on trendy language.
• As a writer, it's essential to recognize when to utilize buzzwords and when to avoid them. While they can enhance understanding in familiar circles, relying too heavily on them can alienate readers who may not be well-versed in the terminology, leading to a breakdown in effective communication.