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Capacity-oriented

Describing a system, strategy, or approach that prioritizes and focuses on the maximum potential output or throughput, rather than on other factors like cost, efficiency, or specific product features. It emphasizes the ability to produce, deliver, or handle the greatest possible volume of something. This often involves strategic investments in infrastructure, technology, and personnel to expand available resources and processing capabilities. The core principle is to build and maintain the ability to meet peak demands and exploit opportunities for large-scale production or service provision.

Capacity-oriented meaning with examples

  • The new factory's design is strictly capacity-oriented. Management focused solely on maximizing production output, leading to a highly automated and efficient system. While this increased output significantly, the design could be criticized for lacking flexibility to adapt to future product variations or potential shifts in demand. The entire operation is built on high volume.
  • In response to growing market demand, the company adopted a capacity-oriented strategy, investing heavily in new warehousing facilities and transportation logistics. This approach focused on handling increased order volumes efficiently, ensuring timely delivery to a wider customer base. Short-term profit was deprioritized over long-term dominance in the sector. This investment was risky.
  • The airline adopted a capacity-oriented scheduling strategy, using its fleet to ensure maximal passenger flights, even if some were less profitable. This prioritized market share and network density over marginal profitability. It enabled the airline to capture a larger portion of the travel market, particularly during peak seasons. Though this increased competition, the gamble paid off.
  • The construction firm used a capacity-oriented approach, utilizing advanced construction technologies and machinery, and implementing robust quality control measures to streamline the project process and reduce costs. This allowed them to meet tight deadlines and compete effectively in the construction bidding environment. It put them on a path to completing projects quicker.
  • The hospital implemented a capacity-oriented management structure, prioritizing the number of patients that could be treated. This was achieved through efficient scheduling, improved patient flow, and optimized use of medical staff and resources. Its main goal was to reduce wait times for care, even with increased operational overhead. Patient needs were a consideration but capacity drove operations.

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