Noun. A cheapener refers to a person or thing that reduces the cost of goods, services, or experiences, making them more affordable. The term can apply to various contexts such as marketing strategies, manufacturing processes, or consumer habits aimed at lowering prices. A cheapener may involve the use of materials or methods that decrease quality, hence sometimes carrying a negative connotation.
Cheapener meaning with examples
- In a bid to attract more customers, the store implemented several cheapeners in their marketing strategy, including discounts and buy-one-get-one-free offers, which made it easier for budget-conscious shoppers to indulge in their products.
- As a manager, she introduced a cheapener in the manufacturing process, opting for less expensive materials that still met safety standards, allowing the company to reduce overall production costs significantly without sacrificing too much quality.
- One common cheapener in the food industry is the use of preservatives and artificial flavors, which allow products to be sold at lower prices than those made with natural ingredients, appealing to families looking to save money on groceries.
- While some view the rise of direct-to-consumer brands as a cheapener that undermines traditional retail, others argue that these companies provide much-needed competition that ultimately benefits consumers through lower prices and innovative products.