Cookie-cutter

Cookie-cutter, in its broadest sense, describes something lacking originality or individuality, often appearing standardized, formulaic, or mass-produced. It implies a conformity that results in a predictable and uninspired outcome, as though it has been repeatedly stamped out using the same template or mold. This can apply to various contexts, including architectural designs, business models, creative works, and even personal styles or attitudes. The term emphasizes a lack of distinctiveness and a prevalence of uniformity, suggesting a disregard for uniqueness or customization, often prioritizing efficiency or profit over originality. The result is an interchangeable, homogenous, and often uninspired product or approach.

Cookie-cutter meaning with examples

• The housing development was criticized for its cookie-cutter homes. Each house was identical, featuring the same floor plan, exterior design, and landscaping, leaving the neighborhood looking bland and lacking any character. There was no variation, offering buyers no choices to show personality. The developers prioritized speed and profit.
• Her attempts at creative writing often resulted in cookie-cutter stories. They followed the same predictable plotlines, featured the same cliché characters, and lacked any genuine originality or emotional depth. It was as if she used a recipe, and failed to add her own unique flavor, resulting in generic stories.
• The company's marketing strategy was deemed cookie-cutter, applying the same generic tactics to every product, regardless of the target audience or the unique selling points. The one-size-fits-all approach failed to resonate with consumers, because the communication was bland and generic.
• The political candidate's speeches were filled with cookie-cutter platitudes and empty promises, lacking any concrete policy proposals or original ideas. His message was consistent with the usual rhetoric, offering nothing new, failing to connect with voters because it was so generic.