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Counterproductive

Counterproductive describes an action, policy, or process that has the opposite of the intended effect, producing a result that is harmful or undesirable. It signifies that efforts made to achieve a specific goal instead hinder or undermine that goal, leading to negative or unintended consequences. This can involve wasting time, resources, or energy, making a situation worse, or creating new problems while trying to solve existing ones. The term implies a misjudgment of cause and effect or an inadequate understanding of the factors involved, ultimately leading to an outcome that defeats the original purpose. The root words imply being 'against' and 'producing,' highlighting the central idea of producing a result contrary to the desired one.

Counterproductive meaning with examples

  • The new security measures, intended to reduce theft, were, in fact, counterproductive. By causing excessive delays and inconveniences, they frustrated customers, leading to decreased foot traffic and ultimately lower sales, negating any gains from reduced theft. This unintended consequence revealed a failure to consider customer experience.
  • The company's strategy of cutting employee salaries to boost profits proved counterproductive. Instead of improving morale, the cuts demotivated the workforce, leading to decreased productivity, increased turnover, and ultimately, lower profits due to lost institutional knowledge and diminished innovation.
  • Trying to force a child to study by constantly punishing them often proves counterproductive. It can create a negative association with learning, making the child resentful and less likely to engage in academic pursuits. A supportive environment usually is the best choice in these situations.
  • The government's attempt to regulate the market too heavily was counterproductive. Excessive restrictions stifled competition, discouraged innovation, and led to higher prices and shortages, which were the exact opposite of the goals of stability and affordability.
  • Taking a hard-line approach to negotiations can sometimes be counterproductive. It can escalate tensions, alienate potential allies, and ultimately make it more difficult to reach a mutually beneficial agreement, demonstrating a lack of understanding of effective communication.

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