De-emphasis

De-emphasis refers to the act of reducing the importance, significance, or prominence given to something. It involves shifting focus away from a particular element, topic, or idea, often to highlight something else as more critical or relevant. This can be achieved through various means, such as lessening its visibility, tone down its presence, or dedicating fewer resources to it. De-emphasis is a strategic communication or action intended to downplay or divert attention away from a specific aspect of a situation or subject.

De-emphasis meaning with examples

• The company decided on a strategy to de-emphasize its print advertising budget, and instead focus on its digital marketing channels. This shift reflects the changing consumer behavior and the greater effectiveness of online campaigns. The marketing team worked hard to ensure a smooth transition, gradually reducing print ads while enhancing social media presence.
• During the press conference, the CEO sought to de-emphasize the recent product recall by immediately highlighting the positive aspects of the company's upcoming financial forecasts. This strategic communication approach aimed to deflect concerns and maintain investor confidence. They swiftly re-directed questions to the exciting future vision.
• The professor planned to de-emphasize the technical details of the essay's content. Instead, they decided to assess the students on their ability to think critically. This change aimed to encourage creative analysis. The new grading criteria, meant to foster a deeper understanding of the subject matter by allowing room for analysis.
• In his public speech, the politician attempted to de-emphasize his past involvement in a controversial project by talking on the current plans for the city. He steered the conversations to the current positive impacts. This strategic move aimed to create an image of moving beyond past mistakes while focusing on progress and a positive future.
• The art gallery curators chose to de-emphasize the older pieces in the exhibition. Their decision to rearrange the exhibition was done in order to highlight contemporary works. This new focus would cater to a new audience that wanted to see new and fresh modern art, making the gallery more relevant to current art trends.