De-emphasize

To reduce the importance or prominence of something; to make something seem less significant or noticeable. This can be achieved through various means, such as reducing the visual size, lowering the volume, lessening the frequency of mention, or minimizing the allocation of resources. The goal is to shift focus away from the de-emphasized element and toward something else deemed more important. De-emphasizing often involves strategic choices and is a deliberate action to shape perception and influence priorities.

De-emphasize meaning with examples

• The marketing team decided to de-emphasize the product's price in the advertising campaign, focusing instead on its innovative features and benefits to avoid the perception of being a budget option. They believed a focus on value would be more appealing to their target audience. The shift in strategy aimed to elevate the product's image and attract a different customer base.
• During the press conference, the CEO chose to de-emphasize the recent financial losses, briefly acknowledging them but quickly pivoting to discuss the company's future growth plans. This strategic maneuver aimed to boost investor confidence and reassure shareholders about the company's long-term prospects, which ultimately led to a positive outcome.
• The art teacher instructed her students to de-emphasize the use of harsh colors in their paintings, encouraging them to experiment with softer hues and subtle blending techniques to create a more harmonious and pleasing visual effect. The class was meant to achieve a soothing result rather than harsh, strong emotions that are sometimes created by vibrant and bright colors.
• The news report sought to de-emphasize the sensational aspects of the story, instead focusing on the factual details and providing a balanced perspective to avoid sensationalism. The media outlet thought the balance was the most important factor, as their primary goal was to provide reliable information to its viewers.