De-marketed
De-marketed refers to the strategic process of deliberately reducing the visibility, appeal, or market presence of a product or service. This action might be taken to realign brand strategy, shift market focus, or respond to consumer demand. It often aims to mitigate competition, manage product lifecycles, or address negative consumer perception, leading to a more controlled and thoughtful approach to market engagement.
De-marketed meaning with examples
- A company may decide to de-market a particular line of products due to declining sales and changing consumer preferences. By reducing its presence in stores and online platforms, the organization aims to reallocate resources towards more profitable areas and engage in market research to understand better what customers truly want.
- The fashion brand faced criticism for its latest collection, prompting them to de-market it. They pulled advertisements and minimized the collection's visibility to avoid further backlash, while simultaneously working on revamping their marketing strategy and seeking feedback from consumers to guide their future releases.
- An automobile manufacturer de-marketed one model after it received poor safety ratings. They strategically limited advertisements and phased out showroom displays, aiming to shift consumer focus onto newer, safer models that better align with their overall commitment to quality and innovation in automotive engineering.
- During a corporate merge, the new management decided to de-market one of the acquired company’s less popular products. This step involved phasing out promotions and discontinuing inventory, allowing the merged entity to streamline its offerings and focus on products with a higher potential for profitability and consumer interest.
