De-popularize

To cause something or someone to become less popular or less widely liked or accepted; to diminish the popularity of. This can involve a shift in public opinion, a decline in sales, a loss of appeal, or a reduction in the number of followers, fans, or adherents. The process may be intentional, as in a campaign against a product, or unintentional, stemming from factors such as scandals, shifting trends, poor performance, or negative publicity. The effect is a decline in the level of popularity or recognition that was previously enjoyed.

De-popularize meaning with examples

• The singer's controversial remarks began to de-popularize her music, with radio stations reducing airplay. Furthermore, concert ticket sales suffered. Her past fans and critics voiced their disapproval, and her social media presence decreased.
• The company's unethical business practices started to de-popularize their brand among consumers, leading to boycotts. In addition, positive reviews were drowned out by the negative. This significantly impacted their market share and brand reputation.
• The new version of the app, with its confusing interface, began to de-popularize the platform. Users complained, uninstalling the app which lowered the rating in the app store.
• His recent political scandals threatened to de-popularize the candidate. News outlets reported the incidents, fueling criticism, and support declined.
• The over-saturation of superhero movies began to de-popularize the genre, as audiences grew tired of repetitive plots and formulaic storytelling, and the audience sought other entertainment.